CPO

Acacia + East Oak | May 2023 – Present

·       Oversee product management, research, and design to expand Acacia’s and East Oak’s product roadmap, driving the growth of the business from zero to one.

·       Spearheaded the development and launch of a patented new outdoor living product through a $1M crowdfunding campaign that generated and helps sustain strong sales through D2C channels.

·       Leading all aspects of a mid 8-figure business, driving 75%+ YoY growth and expanding market reach through strategic partnerships with Amazon vendors in the US and internationally.

·       Successfully launched new sales channels with major retailers, including Home Depot, Target, Walmart, and Wayfair. Established a high-performance team culture that consistently delivers exceptional results by implementing data-driven OKR planning, analytics, and AI integration.

·       Led end-to-end product development across product management, consumer insights, engineering, industrial design, sourcing, and quality.

Director of R+D, Industrial Design & US Head

Typhur | October 2021 – April 2023 

·       Built and led the U.S. organization, establishing product, engineering, operations, and go-to-market functions to support market entry and scale.

·       Defined product strategy and requirements for U.S. consumers, aligning global R&D with local market needs, pricing, compliance, and channel expectations.

·       Led all aspects of consumer insights and product strategy across content, marketing, UI, and hardware.

·       Drove operational readiness and performance, improving launch discipline, cross-functional alignment, and execution speed.

Managing Director / CPO

Hestan Smart Cooking | March 2019 – October 2021 

·       Led a team of 22 software engineers, operations, marketing, and design to implement the next-generation cooktop technology.

·       Led a complete redesign and re-platform of all hardware to enable further growth. This includes a full redesign of existing induction cooktops and cookware, and new product development to expand the vision to smart ovens and beyond.

·      Full company brand relaunch that led to a 4x increase in sales and a 50% improvement in ROAS.

·       Led 3 new hardware products to launch and successful market acceptance, resulting in capitalizing on our existing customer base and acquiring new customers.

·       Led the app product team to a 5x growth in user base through a focus on consumer-facing features over heavy infrastructure and reducing product crashes and defects from 10% to below 2% on average per quarter.

·       Built out a partnership strategy to allow our technology to be directly integrated into companies such as GE, Electrolux, and BSH. Achieved 5% induction cooktop penetration in the US.

VP Hardware, Design + Product Marketing

Anova Culinary | August 2016 – March 2019

·       Led our team of engineers (hardware and software), industrial designers, graphic designers, and project managers to deliver complete hardware product experiences and digital product marketing strategy.

·       Designed and delivered the 3 new Precision Cookers that have allowed for expanded growth. Successfully brought on board a new manufacturer and established the processes to deliver.

·       Launched the Precision Steam Oven program, which went on to be the first consumer-level countertop combi oven.

·       Anova was acquired by Electrolux in April of 2017 for $250mm.

Co-Founder

HIDDEN | 2011 – 2016

·       Developed company concept on a lean process to launch with zero outside investment. Utilized Kickstarter crowdfunding, becoming one of the most funded projects ever in 2011 ($938k). 

·       Red Dot and Core 77 award winner.

·       Led and completed 3 smart speakers from initial sketch through to product manufacture, managing all facets of the user experience across industrial design, packaging, and app implementation.

Industrial Design Manager

HP | 2007 – 2011

·       Created and launched 2 mobile phones and one tablet.

·       Successfully merged with Palm engineering group. 

·       Managed and launched the first tablet product post-merger from concept sketch to 1mm+ units in manufacture in 1 year.

Senior Industrial Designer

Motorola | 2004 – 2007

·       Responsible for delivering industrial designs and design language for the global design studio. 

·       Achieved one of the highest product ship success rates in the industrial design studio resulting in multimillion-dollar unit sales.

Industrial Designer

Motorola | 2002 – 2004  

·       Responsible for creating European centric designs within the new 3G emerging technology platform.

·       Successfully designed and launched Motorola’s first compact 3G device onto global markets.